History of Costume Jewelry
morichiho Are you familiar with the term costume jewelry?
In contrast to fine jewelry, which places value in the gemstones and precious metals themselves, this is jewelry that is not restricted by materials and places emphasis on fashion, and was born in the early 20th century.
Chanel once said, "It's not the carat of the gem you wear, but how well you match it with your clothes." She developed costume jewelry not only as a gift from men, but also as a means of self-expression for women.
However, since fine jewelry had historically been the mainstream in Europe, many artisans traveled to America, where it became a huge boom.
The bold, voluminous designs, which could not be expressed in fine jewelry, were loved by many Hollywood star actresses and the First Lady of the time, and gained explosive popularity among ordinary women as well.
RUKA Kita Aoyama store carries many vintage brands, including "MIRIAM HASKELL," known as the queen of costume jewelry brands, and "TRIFARI."
◆MIRIAM HASKELL
It features intricate and delicate designs made by hand.
◆TRIFARI
In the 1950s, Trifari became so popular that it was said, "When you think of accessories, you think of Trifari."
You can also find it in our online shop → HERE
Also, at the event to be held at Ginza Matsuya from next week, Friday, February 28th, we will be offering large and voluminous cameo necklaces reminiscent of costume jewelry from the heyday, so please look forward to it!!
STAFF Mori